Toyota and Subaru are capturing growing attention in the US automotive market with a combined lineup of affordable electric SUVs priced between $35,000 and $45,000. While many automakers experienced a decline in EV sales following the expiration of the federal tax credit, Toyota and Subaru reported higher year-over-year sales through the third quarter of 2026.
Model Lineup and Pricing Structure
Toyota sells three electric SUVs on its shared platform: the base Toyota bZ starting at $35,000, the FWD Plus trim offering up to 314 miles of range starting at $37,980, the smaller sporty C-HR starting at $37,080, and the larger rugged bZ Woodland starting at $45,380. Subaru’s lineup includes the updated Solterra starting at $38,495, the smaller Uncharted starting at $34,995, and the midsize Trailseeker starting at $39,995. Next year, both brands plan to expand their offerings by introducing three-row electric SUVs with the Toyota Highlander EV and the Subaru Getaway.
Sales Performance and Market Context
Combined, Toyota and Subaru sold nearly 50,000 electric vehicles through the first nine months of 2026, more than double their total from the same period in the previous year. Toyota sales reached nearly 35,000 units, marking an 183.4% year-over-year increase, while Subaru sold 14,630 units, up 46.7%. Lexus added another 12,676 electric vehicle sales, representing a 137.4% year-over-year increase. The updated Toyota bZ emerged as the fourth best-selling electric vehicle in the US through the third quarter, trailing only the Hyundai IONIQ 5, Tesla Model 3, and Tesla Model Y.
Relevance for European Buyers
While these specific sales figures and pricing structures apply directly to the United States market where average new vehicle prices reached a record $51,109 in October 2026, the underlying platform-sharing strategy between Toyota and Subaru demonstrates how joint development can yield lower price points for battery-powered utility vehicles. European buyers tracking global platform rollouts can observe how these Japanese automakers utilize shared vehicle architectures to deliver competitive pricing below prevailing market averages.
Practical Takeaway
Buyers evaluating current inventory can examine the available 2026 models at Toyota and Subaru dealerships as newer iterations arrive. Given potential inventory constraints on specific configurations, checking local dealership availability remains a necessary step before purchase.
Source: Original report