Deliveries of Rivian’s new R2 electric SUV began in June, with the carmaker adopting a strategy to launch its highest trim first followed by the rest of the lineup. The R2 Performance with the Launch Package starts at $59,485 with delivery included. Rivian CEO RJ Scaringe noted during a third-quarter earnings call that reservation conversion rates for the launch edition remained higher than expected, while the R2 became Rivian’s best-selling model during the quarter ahead of the R1T and R1S.
Rollout Schedule For Remaining Trims
Following the initial release of the R2 Performance, Rivian has outlined pricing and release windows for the remaining variants of the midsize SUV. The R2 Premium is expected to launch later in the year with a starting MSRP of $55,485. Meanwhile, the entry-level Standard variant is scheduled to debut next summer with a starting price of $46,485. Specific launch dates for these upcoming versions remain unconfirmed beyond these general windows.
Financial Impact And Production Outlook
Driven by the positive reception of the R2, Rivian raised its overall delivery guidance to between 67,000 and 70,000 vehicles for 2026. The high-margin launch strategy is designed to generate required profit margins as volume grows. During the third quarter, Rivian’s deliveries climbed 46% year-over-year, revenue rose 38%, and gross profit reached $176 million, positioning the R2 as a key vehicle for the automaker’s path toward profitability.
Practical Takeaway
For buyers considering the Rivian R2, the vehicle is currently available in its higher-priced R2 Performance launch edition starting at $59,485. Budget-conscious buyers may opt to wait for the R2 Premium at $55,485 expected later this year, or the entry-level Standard variant slated for next summer at $46,485.
Source: Original report